Challenge:

Powerlook operated in a highly competitive market where standing out was a major hurdle. Despite having quality products, they faced difficulties increasing brand awareness and attracting new customers. Their previous campaigns lacked the precision and reach needed to connect with the right audience, resulting in high customer acquisition costs and inconsistent lead quality. This made scaling the business and improving return on investment challenging.

Digimaze Strategy:

We developed a comprehensive multi-channel paid media strategy that combined targeted social and paid ads. By leveraging detailed audience segmentation and ongoing creative testing especially by influencers, curating tailored messages to resonate with distinct customer groups. This data-driven approach helped reduce wasted ad spend, improved engagement rates, and drove more qualified traffic.