Challenge:

Lilly and Sid faced challenges scaling their revenue within the UK’s sustainability market, which is highly competitive and fast-evolving. Their marketing campaigns were not effectively reaching or engaging the core eco-conscious audience. This limited their ability to build brand awareness and drive meaningful sales growth. Additionally, without precise targeting and optimised messaging, marketing spend was not delivering efficient returns.

Digimaze Strategy:

We designed tailored ad campaigns focused specifically on sustainability-minded consumers, using messaging and creatives that aligned with their values and interests. Through detailed audience segmentation and continuous campaign optimisation, we maximised ROAS. We also implemented regular performance reviews and refinements to ensure budgets were focused on the highest-performing channels and ads.