Challenge:

Deutsche Bank was facing a significant challenge with the quality of leads generated through their campaigns. Many leads were not converting, resulting in a poor lead-to-conversion ratio and a high cost per lead, often exceeding £200. This inefficiency meant their marketing budget wasn’t yielding the desired returns, making it difficult to justify ongoing spend.

Digimaze Strategy:

We conducted a thorough review of Deutsche Bank’s audience targeting and creative assets. By refining segmentation to focus on higher intent prospects and refreshing ad creatives to better resonate with the target audience, we enhanced lead relevance. Additionally, we optimised the conversion funnel and introduced strategic lead nurturing to improve engagement post-click, ensuring a smoother journey from enquiry to conversion.