#1 Performance Marketing Agency in India
India’s #1 revenue performance marketing agency with a full suite of digital services. Experts in delivering revenue-generating solutions.
All about Performance Marketing
While Traditional marketing focuses on reach and engagement, Performance Marketing focuses on revenue and profits.
Performance Marketing is an approach to digital marketing or advertising where businesses only pay when a specific result occurs. This result could be a new lead, sale, or other outcome agreed upon by the performance marketing agency and business. Businesses only pay only for desired results – whether it’s a sale, lead, or click.
The DigiMaze Approach
Our approach to all Performance Marketing activities is driven by a relentless drive to identify and convert the intent of the person behind the screen into revenue for our clients.
As a Performance Marketing Agency, we hold generating Revenue and optimizing ROAS as the guiding light for all our activities – from media buying, content creation to optimizing the brand touchpoints across the consumer decision journey.
Biddable Media
To put it simply, biddable media is the process of purchasing advertising space through real-time bidding. Advertisers will bid against one another for impressions and leads. And if used optimally, it can help scale your business by attracting customers, driving high-quality traffic and intentional leads. The results of a well-executed Media Plan are crystal clear and visible on your business' bottom line.
Programmatic Advertising
Programmatic Advertising entails using automated technology to buy advertising spaces, digital marketing can dynamically adapt to the market changes. Programmatic Advertising utilizes data insights and algorithms to serve the right ads to the right audience at the right time and also importantly at the right price. Traditional advertising requires a lot of manual work which makes it slow and inefficient. Additionally, ads are purchased in bulk and advertisers have little control over the inventory and placement.
Media Planning and Buying
Media planning and buying involves creating the strategy, bidding and placement of ads. It primarily involves procuring media space and time to run ads. It also involves monitoring ad performance and adjusting the strategy as needed to optimize your ad campaign’s performance — this involves a good deal of strategizing and negotiating to maximize the advertising budget. In short, media planning and buying is essential for creating and conducting a successful ad campaign.
Performance Marketing use cases
In most traditional forms of advertising, the businesses pay a fee upfront for ad space independent of performance. This can mean thousands or even lakhs of rupees spent without ever seeing an equivalent value of conversions. With performance marketing, businesses only pay for successful advertising efforts.
Lead Generation
To grow your business, you’ll need customers. And customers come from marketing and advertising activities. Under Performance Marketing, businesses can opt to pay directly for the number of leads generated by the marketer.
App Installs
Today marketers can reach the ideal user and communicate to them the value of your app in order to persuade them to install it.
Product Purchases
Performance marketing allows businesses to pay marketers for products sales caused by their marketing efforts. This allows businesses to focus their efforts solely on the research and development of their products.
Pretty much anything that can be measured
As long as an outcome can be measured and caused through marketing, it can be used as an outcome for engaging in Performance Marketing.
Performance Marketing Vs Traditional Marketing
Under Performance Marketing advertisers create ad campaigns for a specific conversion goal, only pay for clicks or sales. Compared to a TV ad that runs for a certain period and frequency, however, there is no guarantee as to how many consumers will see it or react to it. Simply put, your investment is never at risk of yielding negligible results.
Easy to track
Performance marketing campaigns are set up with tracking in mind. Various data analytics tools are designed especially for performance marketers to keep a finger on the pulse of campaigns. Needless to say, adjusting campaigns to get better results is quite easy.
Low Risk
Marketers know exactly what is going on with their performance campaigns at every stage thanks to the clever use of AI, which puts them in a much better position to optimize and reduce risks
ROI driven
ROI is the holy grail of Performance Marketing. So the focus is always on the end goal of improving performance. This ensures that performance campaigns are continually moving towards better results, which helps uplift the brand across all metrics and boost leads and sales
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The Work Process of #1 Performance Marketing Company
The intent behind every solution is to create a lucrative ROI for our clients. By working with our clients as partners and not just service providers. Together with our market knowledge and their subject expertise, we are able to work in tandem to optimize costs and boost results.
Now that you have the basic understanding of Performance Marketing, let us discuss our Process for creating a successful, sustainable and lucrative ad campaign.
Defining Different Campaign Objectives
The ultimate goal of your marketing campaign. For example, “get more leads” or “sell more shoes” or “get more app installs”. These campaign objectives are decided in advance after discussions with the client. The objectives also have to be SMART: specific, measurable, achievable, realistic and timely.
Finding Core Keywords
A core keyword is really nothing more than the core topic of the campaign, your webpage or the business. While some agencies may focus on numbers such as search volume or keyword competition. Others might focus on the obscure keywords generated from some tool to target their campaigns. And while both methods have some merit, the odds of choosing the wrong keyword is high. And doing so will see the marketing campaigns go nowhere. The best way to pick the right keywords is brainstorming and competitor research.
Conversion Focused Search
Building on the concept of brainstorming and finding the right keywords – it is also important to use keywords with an intent to convert – for example, a sales generation campaign will perform better by targeting the keyword – “Buy OnePlus Phone Online” than say “OnePlus Phone Specifications”.
Defining Audience Targeting
Further building on the idea of finding the perfect keywords – Google lets advertisers find, identify and target users based on their recent searches. Building on the last example, we can target users searching for “best phones under ₹40,000/-” for our afforementioned sales generation campaign. Doing so allows us to introduce the customer to the brand in a personalized way. One can also offer this customer unique discounts and offers to further entice a sale.
Launching Conversion Campaigns on Google Ads
Running ads on Google is necessary to stay competitive rather than just a way to increase revenue and reach. Google Ads can now be optimised for custom goals – for example, a clothing retailer would love to have their campaigns optimized for conversions.
Monitoring Behaviour & Optimising
After a campaign is up and running, it’s time to check how it’s performing to make sure the client gets the results they want. This process includes looking at KPIs like Returns on Investment or Returns on Ad Spends and analysing the search terms report.
Conversion, Traffic, leads and Engagement Focused Campaigns
Ads on social media can have many different objectives – anything from conversion to traffic to leads or even engagement with the brand. For example, users can customize their target audience based on their behavior such as purchasing patterns, device usage, and other activities.
Finding Core Targeting for your Products or services
Advertising is not always about bidding to the largest audience or the highest ranking keywords, sometimes it is about finding niche audiences and communities that are relevant to your brand. Before we do that however, we need to first identify the typical customer and tailor the marketing communication accordingly.
Setting up Campaign Objectives
Customer engagement, revenue generation, improving the customer experience, showcasing thought leadership, or creating brand awareness – these are some of the objectives we can undertake while running a campaign. Choosing the right objectives to meet the business targets is critical for success.
Creating Buyers Persona for each campaign
Even the best campaign content ever can fail when targeting the wrong audiences. Even before writing a campaign, our team will bring the imaginary person behind the screen to life – to understand their likes, dislikes and preferences to create content that truly resonates with them. The persona can include details from anything from age, gender, income, education to more granular stuff like outlook on life, spending behaviours, relationship status and more.
Creating Ads in Different format
Formats and placements play a huge role in social media advertising. Trends show that users are increasingly drawn more to video ads compared to static ads. For example, a carousel can convey a lot more information than a video in a manner that’s suitable for viewers. However, a video can be inherently more attractive.
Identifying KPI and optimising the current campaigns
Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, it’s more important ever to plan your short-term and long-term KPIs. Some notable KPIs to track are Conversion Rate (CR), Cost Per Click (CPC), Click Through Rate (CTR) and Impressions.
