#1 Performance Marketing Agency in India

India’s #1 revenue performance marketing agency with a full suite of digital services. Experts in delivering revenue-generating solutions.

All about Performance Marketing

While Traditional marketing focuses on reach and engagement, Performance Marketing focuses on revenue and profits.

Performance Marketing is an approach to digital marketing or advertising where businesses only pay when a specific result occurs. This result could be a new lead, sale, or other outcome agreed upon by the performance marketing agency and business. Businesses only pay only for desired results – whether it’s a sale, lead, or click.

The DigiMaze Approach

Our approach to all Performance Marketing activities is driven by a relentless drive to identify and convert the intent of the person behind the screen into revenue for our clients.

As a Performance Marketing Agency, we hold generating Revenue and optimizing ROAS as the guiding light for all our activities – from media buying, content creation to optimizing the brand touchpoints across the consumer decision journey.

Biddable Media

To put it simply, biddable media is the process of purchasing advertising space through real-time bidding. Advertisers will bid against one another for impressions and leads. And if used optimally, it can help scale your business by attracting customers, driving high-quality traffic and intentional leads. The results of a well-executed Media Plan are crystal clear and visible on your business' bottom line.

Programmatic Advertising

Programmatic Advertising entails using automated technology to buy advertising spaces, digital marketing can dynamically adapt to the market changes. Programmatic Advertising utilizes data insights and algorithms to serve the right ads to the right audience at the right time and also importantly at the right price. Traditional advertising requires a lot of manual work which makes it slow and inefficient. Additionally, ads are purchased in bulk and advertisers have little control over the inventory and placement.

Media Planning and Buying

Media planning and buying involves creating the strategy, bidding and placement of ads. It primarily involves procuring media space and time to run ads. It also involves monitoring ad performance and adjusting the strategy as needed to optimize your ad campaign’s performance — this involves a good deal of strategizing and negotiating to maximize the advertising budget. In short, media planning and buying is essential for creating and conducting a successful ad campaign.

Performance Marketing use cases

In most traditional forms of advertising, the businesses pay a fee upfront for ad space independent of performance. This can mean thousands or even lakhs of rupees spent without ever seeing an equivalent value of conversions. With performance marketing, businesses only pay for successful advertising efforts.

Lead Generation

To grow your business, you’ll need customers. And customers come from marketing and advertising activities. Under Performance Marketing, businesses can opt to pay directly for the number of leads generated by the marketer.

App Installs

Today marketers can reach the ideal user and communicate to them the value of your app in order to persuade them to install it.

Product Purchases

Performance marketing allows businesses to pay marketers for products sales caused by their marketing efforts. This allows businesses to focus their efforts solely on the research and development of their products.

Pretty much anything that can be measured

As long as an outcome can be measured and caused through marketing, it can be used as an outcome for engaging in Performance Marketing.

Performance Marketing Vs Traditional Marketing

Under Performance Marketing advertisers create ad campaigns for a specific conversion goal, only pay for clicks or sales. Compared to a TV ad that runs for a certain period and frequency, however, there is no guarantee as to how many consumers will see it or react to it. Simply put, your investment is never at risk of yielding negligible results.

Easy to track

Performance marketing campaigns are set up with tracking in mind. Various data analytics tools are designed especially for performance marketers to keep a finger on the pulse of campaigns. Needless to say, adjusting campaigns to get better results is quite easy.

Low Risk

Marketers know exactly what is going on with their performance campaigns at every stage thanks to the clever use of AI, which puts them in a much better position to optimize and reduce risks

ROI driven

ROI is the holy grail of Performance Marketing. So the focus is always on the end goal of improving performance. This ensures that performance campaigns are continually moving towards better results, which helps uplift the brand across all metrics and boost leads and sales

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