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Papa Brands- Case Study

ClientPapa BrandsYear2020AuthorAuthor nameShare

Objective: To promote and raise awareness of brand awareness with influencer marketing and increase revenue.

Papa Brands are a small team driven by the sole aim of creating an online community of loyal shoppers and satisfying their fashion & music needs.

Tour business idea started with noticing a huge demand for face masks but not enough supply of safe, fashionable choices. With all the available resources in hand, they decided to deliver 100% safe, high-quality masks and more.

What began as mere observation, has grown to become a retail service delivering over 2,000 products each day. As a cherry on the cake, they are coming up with more products for you!

What we did: We tied up with various celebrities like the Indian Cricketer Mr. Irfan Pathan created a video campaign featuring #UnbreakableSpeakers, we also tagged along Neha Dupia, Mika Singh, Atul Khatri, Anita Hasnandani, and few others as well. Then we leveraged their audience and applied our strategies to increase the sales.

Our aim to connect with the audience was achieved. Further,

  • Reached x thousand people, with y reactions and z views on the video
  • PapaBrands Sold X number of Speakers in a week, about X% of growth in sales.
  • 1.25Cr + of sales on Black Friday Cyber Monday
  • Instagram followers went from x to y
  • Facebook likes went from x to y

 

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