Growth in Organic Keywords by 176% & Organic Revenue by 96%
About Off Duty
Off Duty is India’s one of the leading denim-only fashion brand. They have been manufacturing denim wear since 2019. A social media-first brand, Off-Duty was born to cater a youth-Centric, Gen-Z and and audience with a sense and demand of latest trends and fashion.
Client
Off Duty
Services
SEO, Performance Marekting
Year
2022
Brand Expectations for the Next 3 Months?
Increase in overall keywords by
50%
Increase in organic traffic by
20%
Increase in keywords on #1st page by
50%
Increase in keywords on #2nd page by
50%
Increase in organic revenue by
20%
Results Accomplished
Increase in overall keywords by
176%
Increase in organic traffic by
41%
Increase in keywords on #1st page by
106%
Increase in keywords on #2nd page by
102%
Increase in organic revenue by
96%
How Did Digimaze Achieve These Results?
Intensive Keyword Research
There were no keywords targeting the overall website. We did intensive keyword research by doing competitor analysis and focused on quick-win keywords.
Rich Content Formation
Content is an important factor in SEO. Based on the competitor analysis, we created content considering users and search engines in mind. We focused on targeting long-tail keywords with high search volume and low to medium competition and ensured that the content is easy to read and very well optimized. This also helped us to get traffic from non-branded keywords.
Heading, Meta Title, and Description Optimization
Header tags were optimized to improve the website’s SEO performance. Title and meta descriptions were updated for categories & products based on targeted primary and secondary keywords to improve the rankings. This helped us further to improve the non-brand clicks on the website.
Contextual Linking
In the process of contextual linking, we analyzed internal linking opportunities on the website. The contextual linking strategy helped us to improve internal linking and maximize crawling for bots. This well-planned strategy also helped this jewelry brand to improve the rankings of high search volume keywords that were not ranked earlier.
We have grown organic visibility and traffic for multiple brands
We would love to do it for you too.
