We helped Ergon achieve a CPC of 10, a conversion rate of 2.08% and a ROAS of 3.04
About Ergon
Ergon Style deals with an impressive shoe collection for men; each shoe is made with authentic German Technology that uses Injection Molding techniques. This makes the shoes more durable and comfortable without any compromise. Each shoe is created with precision and features benefits like slip resistance, cushioned soles, arch support and more.
Client
Ergon
Services
Performance Marketing, Web Design & Development
Year
2022 – Present
What was Ergon looking for?
Sustainable ROAS
Audience connection
Reduction in CPC
What did Digimaze achieve for them?
10
CPC
2.08%
Conversion Rate
3.04
ROAS
How did Digimaze accomplish this?
Audience analysis
We overhauled the TG for Ergon, broke down the core audience behaviour and analysed which product would perform best based on these factors, ensuring a higher conversion rate.
Catalogue revamp
By identifying certain designs, USPs, relatability based on our audience behaviours and a series of other insights, we were able to pinpoint which products would best perform and made adjustments to our catalogue and website accordingly.
Boosted brand reach
Through our in-house creative prowess, we were able to curate a series of statics, GIFs and videos that cater to the needs and wants of our audience for an increase in brand awareness and growth in the overall business.
We’ve helped brands build their digital presence from the ground up, and we’d love to help you next.
We would love to do it for you too.
