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Zero Risque- Case Study

ClientZero RisqueYear2021AuthorAuthor nameShare

Objective: To increase the conversion rate, ROAS and optimize the current performance marketing strategy.

Zero Risque is a sub-brand of its parent company Kamadgiri Fashion Ltd. which was established in the year 1987 and has been producing the finest quality fabrics at an affordable price. With more than 30 years of experience in manufacturing & textile, our desire for constant innovation and providing products that will benefit our customers conceptualized the brand Zero Risque. With these need-of-the-hour products, we hope to contribute to the global battle against the current pandemic.

Zero Risque is a creative blend of technology, utility, and fashion, giving customers a unique product experience. To provide world-class solutions, we have collaborated with a leading Swiss Technology firm Heiq Vroblock to bring you one-of-a-kind reusable masks. Our unique face masks are 99.97% effective at killing viruses, and this has been concluded after several successful tests and trials.

Along with the above, we also have all kinds of Protective Gears and Fashionable Masks. We would love to keep providing world-class products to our customers across the globe with our sheer hard work, determination & quality.

What we did: Leveraging different techniques and strategies in association with streamlining the entire marketing strategy. This gave us a macro perspective of where the brand was heading and also allowed us to expand the target audience.

Results: 

  • Saw major decrease in Bounce rate by X%
  • Increase in the number of visitors- before and after
  • Increased the ROAS by 300%
  • Returning customer rate increased from x% to y%

 

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