An undeniable fact is that products don’t necessarily need to be “the next big thing” to sell. An average product with proper lead generation online marketing strategy will always sell more versus an innovative product with a lack of leads. 

Let’s take a step back and look at your current online marketing situation. You’ve got an outstanding product, the packaging is unique, its price is affordable and you’re ready to take over the market. 

With that in mind, let’s take a look at 18 ways for you to generate more leads for online marketing.


  1. Generate Leads for Online Marketing Through SEO
  2. Social Media Marketing
  3. Find Prospects Through Social Media
  4. Post a Blog/Article
  5. Revisit Lost/Closed Opportunities
  6. Directly Engage With Leads
  7. Use Email Marketing
  8. Deploy Outbound and Inbound Marketing
  9. Invest In New Technology
  10. Optimize Informative Content
  11. Use Live Chats
  12. Interview Influencers
  13. Website Optimization
  14. Offer Meetings On Your Website
  15. Offer Consultation
  16. Get Referrals From Current Customers
  17. Work With Your Personal Network
  18. Attend A Networking Event

1.  Generate Leads for Online Marketing Through SEO

If we want to look towards the most cost-effective method of hitting that quota of leads, look no further than Search Engine Optimization, one of the most trusty processes in digital marketing. Loved, approved and used by all, SEO even now creates the biggest impacts for B2B and B2C markets.

Organic leads are the most sought after, reaching the highest potential when properly nurtured. Those focused on content marketing should focus on SEO, as it’s the ideal tool to generate organic web searches.

SEO Lead Generation

2.  Social Media Marketing

Statista stated that there were currently an estimated 2.65 billion people online in 2018. By 2021, that projection is estimated to be 3.1 billion. 

You read that right. Billion. With a ‘B’. that means roughly ⅓ of the entire global population is online in some way, shape or form. With how prevalent social media has become in our lives, it’s only natural that marketers see this as a perfect target for their products. 

Social media is an important medium which heavily influences buying behaviour. Over 58% of consumers purchase products recommended to them by a follower or somebody they follow. As the growth and opportunities continue to surge, social media remains as an important network to reach consumers.


3.  Find Prospects Through Social Media

Social media has brought the ability to connect with anyone at the click of a button. So how can marketers like yourself use this to your advantage? Finding fellow minded, aspiring individuals like yourself to connect with. 

LinkedIn is a business-oriented social platform made for marketers, entrepreneurs, and everybody in between to share their work experience, achievements, and connect with one another. 

The platform of LinkedIn accommodates this brilliantly by the UI. The platform has features such as “Share an Update”, allowing users to easily connect with similar-minded individuals.


4.  Post A Blog/Article

Blogs are a surprisingly easy way of educating your audience and flexing your expertise in your field.

Depending on what you choose to write on, these quick reads help reads stay informed about your product, news within your company, achievements, or even current trends. 

Here are some basic tips to keep in mind while blog writing:

  • Know your audience
  • Write compelling headlines
  • Add images as they help to keep the reader interested
  • Use simple language. Nobody wants to read a long piece of writing and not understand the first 2 lines
  • Optimize for SEO

If you’re looking to improve your online marketing by getting into blog writing, we suggest checking out this blog done by Formilla.

blogs writing

5.  Revisit Lost/Closed Opportunities

Have you ever heard the phrase, “Ahead of its time”? 

Many competitors bring luxury products down to the lower markets for the majority of consumers, or simply creates great affordable products. In some cases, a product launch fails due to being too complex and consumers not knowing how to make use of it. Just look at this Bluetooth speaker from 2000.

Generating Leads

6. Directly Engaging With Leads

Ask yourself this, “What does a customer mean to you?”

The growth of your business can be sped up through simply taking the time to engage directly with your customers. This can be done through indirect and direct engagement.

Indirect engagement is your typical, “Here is a page of already answered questions” type attitude which the majority of businesses choose to run with. Not only does it create problematic headaches for your customer, but it also makes them feel like an effort is not being made and they are not important. Absolutely do your best to avoid this.

Direct engagement, however, is highly effective and leads to more word of mouth. Having customer service representatives present at all time through live chats, help centres and forums can lead to more growth.

7.  Use Email Marketing

Despite what many say, no, email marketing is not dead. It is, in fact, an effective method of direct marketing capable of generating a vast number of leads. Emails have been around since the beginning of the internet, making use of email marketing borderline ancient.

There are many elements to email marketing, so let’s tackle them one by one.

Email Marketing

The number don’t lie. Reports say that email marketing is the third most influential source of information for B2B audiences. Furthermore, 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.

Through careful planning and execution, email marketing has the potential of producing a positive ROI.

Implement An Email Sequence

As stated above of how alive email marketing is, one step up from the marketing practice is an email sequence. An email sequence is a series of emails sent specifically to a certain segment of people.

The use of email sequences has the potential to generate a high number of leads as long as it can successfully grab attention through creativity, spreading a wide net reach over your company. 

Each one of your emails should have a clear purpose, keep a consistent theme and pattern. Think you can pull it off? 

Email Marketing

Use An Email Signature

There are various ways in which professionalism can be displayed. A simple start can be an email signature. Information on every way to contact you, embedded links to your website and a warm farewell can leave a positive impression. 

Implement some HTML coding onto your email and make your sign look aesthetically appealing.

Email Signature

8. Deploy Outbound And Inbound Marketing

The relationship between outbound and inbound marketing can be summed up with one phrase.

Out with the old, in with the new

Although outbound marketing has fallen out of favour with preference given to inbound, depending on your product or service, you can choose which is best for you. Here is another chance to shine if your business is focused on content marketing, as inbound marketing is creating informative pieces of information which people will want to read.


9. Invest In New Technology

Keeping up with tech is just as important as the news. This is due to the speed at which technology advances and how it defines online market. 

Most media is consumed through computers and phones, so it’s important to keep an eye out for any new tech which can be optimized to further promote your business and reach. 

10.  Optimize Informative Content

Even if we hate grammar nazis, we cannot disagree about how much of an eyesore it is to read a sentence written by somebody’s cat walking across their keyboard. 

With the introduction of Google Hummingbird which, “places greater emphasis on natural language queries, considering context and meaning over individual keywords” no longer encourages the practice of mindlessly spamming keywords in hopes to gain more traffic.

Content is an industry-leading tool which helps gain more garner more web traffic, even years after its publish date. Consider making top tier content and have images or infographics to keep the reader engaged.

11.  Use Live Chat

Do you know what a consumer likes to feel? It’s to feel like they matter and most consumers will go out of their way to look for brands to ignite that feeling within themselves. 

So how could you go about doing this? There lies a simple solution in the form of something consumers are already used to, and that is chatting. Implementing an easy-to-use chatbot gives you the nearly limitless potential for having personalized conversations and help gain a deeper understanding of the wants and needs of your customers.

Design your chat box to fit your brand’s personality and have a pop-up welcome message that contains an action to guide or inform them based on their intent. Think of your chatbot as a doorman greeting you whilst entering the website.

Use Live Chat

12.  Interview Influencers

Your product or brand is bound to attract customers with various contacts and backgrounds, with the occasional influencer. Many brands nowadays have been consistently making use of influencers to spread their brand awareness, as 30% of consumers are more likely to purchase a product recommended by a non-celebrity blogger.

Collaborating or interviewing an influencer immediately exposes their audience to your online marketing potential. Your product also stands to gain credibility, attracting new customers.   

13.  Website Optimization

The website of your brand is the main point where online business and sales are conducted. Digital marketers indicate that website optimization generates better lead acquisition and is one of the top 3 most effective lead generation methods.

To better optimize your website, simplify the user interface so that it will be easier to understand. Your content needs to be customer-oriented, making purchasing decisions straightforward. Your forms for lead generation should be apparent in main as well as sidebars to maximize your potential.

For prospectors, present your price ranges and charges in a straightforward manner, or if you’re against that idea, the next point will come handy.


This is a great way f allowing potential customers and prospectors to set up meetings with designated employees and get to know your product and more about your brand.

14. Offer Meetings On Your Website

A relatively low effort method of gaining new leads is by embedding a meeting scheduler on your website and email signature. Once the setup is done, you can use various tools to sync these meetings to your calendar.

15.  Offer Consultation

Credibility is best built on showing others how knowledgeable you are. Consultation is your customer or client seeking professional advice to either gain more knowledge or to identify a problem. 

Start by listening. Get a grasp of the situation so that you may provide sound advice. The value you have as a consultant is dependant on your ability to make business happen. Ask the right questions to paint a bigger picture and understand what your customer or client needs.


16.  Get Referrals From Current Customers

Word of mouth is a powerful, yet scarce tool marketers try and try again to make use of. The truth is, word of mouth is extremely inconsistent due to the difficulty of implementing a system dedicated to encouraging word of mouth. 

However, this does not mean it shouldn’t be attempted. Keeping the customer happy and making them feel important is a time-consuming task, but pays off in the end. Keeping in contact with the customer, being sincere, or even sending them a small thank you note will make a world of a difference.

Lead generation

17.  Work With Your Personal Network

Now, the majority of the time, your personal and business life should not intersect, but what if the right friends could be lead generators? Keep in mind that the mixing of your personal and business life should be done in a respectful and mindful manner.

Although this option is rather uncommon, the best relationships can be built on preexisting trust. Take the time to identify which of your friends has the right type of company you’re looking for and if they’re ready to discuss business at any time, do let them know. This can lead to mutual benefits.

This is a classic case of “I scratch your back, you scratch mine.”

18.  Attend A Networking Event

And last, but certainly not the least, is attending a networking event. Sometimes, you’ve got to do things the old fashion way. LinkedIn paved the way for easy connection, but talking face to face with a similar prospect rather than through the confines of a digital screen is always more genuine. 

Personally going out and socializing with fellow prospectors can build more concrete relationships, trust and help improve your social habits. Contacts gained through this way are also likely to be more valuable than a stranger online, so keep these things in mind when you’re debating on how worth it attending a networking event is.

Whew! And that is the end of our list. Did any of these points click or give you an idea of what you need to do? Carefully select which of these points best suits your online marketing strategy and begin your plan to generate more leads!

Online marketing

Think you’re ready to get started? Check out this video by Neil Patel on how to qualify your leads!

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